New Year, New You! New Shades to Try for 2019

You know how the saying goes, "New Year, New Me!" It's 2019 - time for a fresh start, a new beginning - and trying new things. This includes stepping out of your comfort zone with nail polish shades. Yes. You heard me. Change up your mani game. I know - it's hard. You walk into… Continue reading New Year, New You! New Shades to Try for 2019


3 Mani Styles You Need for New Year’s Eve

You've been planning your outfit for the New Year's Eve party for over a week. The final and seemingly most important decision of 2018...your nail color to bring in the New Year! There are so many factors to consider: What am I wearing? Will my nails match my outfit? Glitter, shine, or matte? Nude or… Continue reading 3 Mani Styles You Need for New Year’s Eve

The 5 Best Metallics This Season

There's no better accessory to an outfit than the perfect metallic polish. It can be hard to find the right shimmer to match your style. We've featured a few metallic shades that universally complement styles and complexions. Best of British - There's something comforting about a classic metallic gold. This thick formula is bound to… Continue reading The 5 Best Metallics This Season

Holiday Gift Guide: Nail Edition

Because finding the perfect gift is easy...right? WRONG! Don't Worry, that's why we're here. We've listed some ideas for presents that are guaranteed to satisfy the hardest to shop for. 1. For the friend who paints her nails too close to bed time: Instant Smudge Fix ($14) Bye-bye sheet lines, imprints, smudges, and dents! Worry… Continue reading Holiday Gift Guide: Nail Edition

WAIT! You didn’t Prime it?!

You don’t apply makeup before primer so why are you applying polish without a base coat? Base coats are formulated to help polishes apply smoothly and adhere to your bare nail. They're essential to creating that flawless base you deserve. Londontown’s Nail Hardener & Base Coat will prime, prep & harden your nails for the… Continue reading WAIT! You didn’t Prime it?!

Prevent it but if it Happens, Here’s How to Deal

The last worry you should ever have on your mind is a chipped mani - so overrated! Don't worry! We've got you covered on how to keep that mani looking fresh for at least 7 days. Base it with a Nail Hardener & Base Coat to create a stronger canvas preventing nail splitting. 2. Reinforce… Continue reading Prevent it but if it Happens, Here’s How to Deal

Avoid the Flake!

This summer you've been avoiding flaky skin with sunscreen. But wait, how do you avoid flaky polish? Reapply Londontown's award winning Gel Genius Top Coat on a daily! Like sunscreen your top coat should be reapplied on a daily. Reduce chips & extend shine with Londontown's Gel Genius Top Coat.