Prep & Prime the Look!

The importance of a top coat is stressed to lock in and protect a manicure. What isn't a popular topic - is the necessity for a base coat. Base coats are imperative when applying nail polish because of the endless benefits. Preventing and lessening stains, extending color wear, and strengthening nails are among the top… Continue reading Prep & Prime the Look!

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Restorative Nail Cream Named Spa & Wellness MexiCaribe 2018 Winner

Londontown's Restorative Nail Cream is featured as an award-winner in the Winter 2018 issue of Spa & Wellness MexiCaribe Magazine. The seasonal publication for Mexico, the Caribbean, and Latin America award Restorative Nail Cream as the Nail Product of 2018. Restorative Nail Cream ($25) This nutrient-rich nail cream replenishes deteriorated protein and balances oils after… Continue reading Restorative Nail Cream Named Spa & Wellness MexiCaribe 2018 Winner

WAIT! You didn’t Prime it?!

You don’t apply makeup before primer so why are you applying polish without a base coat? Base coats are formulated to help polishes apply smoothly and adhere to your bare nail. They're essential to creating that flawless base you deserve. Londontown’s Nail Hardener & Base Coat will prime, prep & harden your nails for the… Continue reading WAIT! You didn’t Prime it?!

Avoid the Flake!

This summer you've been avoiding flaky skin with sunscreen. But wait, how do you avoid flaky polish? Reapply Londontown's award winning Gel Genius Top Coat on a daily! Like sunscreen your top coat should be reapplied on a daily. Reduce chips & extend shine with Londontown's Gel Genius Top Coat.

3 Tips for a High-Shine Mani

What girl doesn't appreciate an extra shine on her fingers? These simple, easy tips will help to boost the shine & add that wow factor! 1. File your nails in one direction with a glass nail file. Londontown's Glass Nail file is better for filing for a more gentle touch on nails & it helps… Continue reading 3 Tips for a High-Shine Mani

We’re Back with a Vengeance!

This Fall, choose a lakur that does more than just color. Infused with botanicals, each LONDONTOWN polish is infused with hydrating ingredients to deeply nourish & color! Dare to try a 10-day, chip-free lakur? Our new fall collection is the same great botanically infused formula with a brand NEW brush that allows for easier application & minimizes… Continue reading We’re Back with a Vengeance!

How to Prevent Weak, Splitting Nails

The underlying issue of brittle, weak nails is lack of moisture. Keeping your nails & hands hydrated helps to prevent splitting. Why are your nails splitting or weak? 1. You don't apply cuticle oil on a daily! LT Tip: Use a drop of Nourishing Cuticle Oil in the AM or PM on a daily as… Continue reading How to Prevent Weak, Splitting Nails