5 Polishes You Need for St. Patrick’s Day

Whether you're attending a parade or party to celebrate St. Patrick's Day, getting dressed up is the best part of the holiday. No need to scramble looking for shades that look great against your complexion. We've gathered the five best polishes that will make you think of green nails in a new light. Aces High… Continue reading 5 Polishes You Need for St. Patrick’s Day

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Prep & Prime the Look!

The importance of a top coat is stressed to lock in and protect a manicure. What isn't a popular topic - is the necessity for a base coat. Base coats are imperative when applying nail polish because of the endless benefits. Preventing and lessening stains, extending color wear, and strengthening nails are among the top… Continue reading Prep & Prime the Look!

NEW: Reveal Your Ultimate Glow

Glow before you go with Londontown's 2-in-1 Hand & Nail Serum! This one-pump wonder instantly evens the appearance of skin tone to reveal radiant and glowing hands, all while protecting nails. The silky feel and delicious scent will have you constantly reaching for more! 2-in-1 Hand & Nail Serum ($38) Contains: Coconut Alkalines: to deliver… Continue reading NEW: Reveal Your Ultimate Glow

NEW: Spring 2019 Collection

Ready for Spring? If you weren't - you are now! Londontown is back with the fresh new lakurs for Spring. Comprised of four must-have pastels, the names are even cuter than the outfits to match them with. Infused with botanicals, the formula nourishes while providing gel-like long lasting wear with a high shine finish. All… Continue reading NEW: Spring 2019 Collection

New Year, New You! New Shades to Try for 2019

You know how the saying goes, "New Year, New Me!" It's 2019 - time for a fresh start, a new beginning - and trying new things. This includes stepping out of your comfort zone with nail polish shades. Yes. You heard me. Change up your mani game. I know - it's hard. You walk into… Continue reading New Year, New You! New Shades to Try for 2019

Holiday Gift Guide: Nail Edition

Because finding the perfect gift is easy...right? WRONG! Don't Worry, that's why we're here. We've listed some ideas for presents that are guaranteed to satisfy the hardest to shop for. 1. For the friend who paints her nails too close to bed time: Instant Smudge Fix ($14) Bye-bye sheet lines, imprints, smudges, and dents! Worry… Continue reading Holiday Gift Guide: Nail Edition

WAIT! You didn’t Prime it?!

You don’t apply makeup before primer so why are you applying polish without a base coat? Base coats are formulated to help polishes apply smoothly and adhere to your bare nail. They're essential to creating that flawless base you deserve. Londontown’s Nail Hardener & Base Coat will prime, prep & harden your nails for the… Continue reading WAIT! You didn’t Prime it?!